2021 THE AUGUSTA MARKET
SPONSORSHIP PACKET
The Augusta Market at the River is a unique, open air venue that provides area farmers/growers & artisans an inviting, enjoyable location to sell their merchandise on the beautiful Savannah River. The Triple 8 Run takes place at 8 am every morning of The Market and offers 3 mile and 8 mile runs which all begin and end at the Fountain. The Triple 8 Run is a bi-state loop including The RiverWalk, 2 bridges over the beautiful Savannah River and the North Augusta Greenway. It brings out amateurs and athletes alike who in turn may spend the rest of their afternoon unwinding at The Augusta Market. This Market is a weekly social outing for area residents and visitors who shop at The Market and enjoy the ambiance, live music, fresh produce and the growing activities in downtown Augusta.
“At last weekend’s Augusta Market, you could feel the community spirit as record crowds came out to support one of the best events going on in our great city. As we sat having lunch and watching the crowd, I was struck by what a wonderful experience it was simply to watch a diverse crowd of local citizens check out all the vendors with smiles on their faces on a beautiful sunny day. When we were leaving, a young man asked to shake my hand and stated “I can feel the change.” Needless to say, this put another huge smile on my face. I want to personally thank everyone who has worked so hard to make this event a success and to invite everyone to come out to support it this Saturday as you definitely won’t be disappointed”
-Mayor Deke Copenhaver: “Excerpts from the Mayor’s Weekly Highlight.”
- 2021 Market Season: March 20 – Nov 20, 2021 (36 weeks)
- Located: 8th Street Plaza, off Reynolds Street (next to The Tee Center and Fountain Entrance to the River Walk).
- When: Every Saturday. Time: 8 am to 2 pm.
- The Market vendor base continues to grow and exceeds 800.
- Patron attendance exceeded 3,000 on many Saturdays with many first time visitors.
- A minimal fee enables vendors to be profitable while providing market customers quality products at very competitive prices.
- Since 2010, The Augusta Market hosts a local jazz presence, “The Saturday Morning Swing.” In 2021, The Augusta Market will continue to partner with Garden City Jazz to enhance awareness of our local music heritage.
- Special Events: The Riverside Art Festival, Triple 8 Group Run, Iron Chef Cook Off, Dance Competitions, Musical Performances by singer songwriters, Sponsor Appreciation Day, Clown Shows and weekly appearance of Digger, Augusta’s River Otter.
- The Market is made possible only through business and Corporate Sponsorship.
- Will you attend The Augusta Market next year? – Overwhelming Yes
- Market participation has enabled several vendors to expand part time endeavors into full time occupations.
- Downtown merchants and banks experienced an increase in business as a result of market attendance
- From 2014-2016, majority of patrons came downtown from the following zip codes:
30901-Downtown Augusta
30904 – The Hill Section
30909 – Augusta
30907 – Martinez & West Augusta
30809 – Evans
29841 – North Augusta
30815 – Hephzibah and new visitors from Aiken!
- Television (WJBF/WAGT) – 35%
- Radio (Clear Channel) – 20%
- Website/Facebook (TheAugustaMarket.com) – 15%
- Newspaper (Augusta Chronicle/Main Street Digital) – 10%
- Road Signs (Phoenix Printing) – 10%
- Word of Mouth (from participating patrons and vendors) -10%
Your sponsorship of The Augusta Market will enhance your company’s visibility while demonstrating your community support & participation:
- Multi-media advertising will provide your company a substantial branding of your business. (Approximately $150,000 is provided via in-kind advertising)
- The varied media exposure broadens consumer recognition of your company, its products & services.
- Introduces your business to diverse demographics.
- Recognition as a community leader dedicated to the amenities of the downtown business district.
- As a participant in a growing and prosperous community event that has positively influenced Augusta’s cultural standing among its peers.
SPONSORSHIP LEVELS
- Prime media exposure in all Augusta Market advertising and marketing.
- Recognition in TV, Radio and Print ads (newspaper, posters, banners, etc.). There are over 100 commercials per month through Channel 6 WJBF, Channel 26 WAGT and WBBQ. Radio time through commercials, thanking sponsors, media ads and press releases slated to be highlighted throughout our region.
- Recognition as the premier sponsor, with your logo and company link on the Market website.
- Lead banner space at the Market displayed every Saturday for 36 weeks in a row which will be viewed by over 2,000 people per week.
- Logo on market T-shirts and merchandise.
- Booth space available at the Market each week (Exposure to over 70,000 patrons throughout the season)
- Sponsor Appreciation Day at the Market.
- Media exposure in all Augusta Market advertising and marketing
- Mention in print ads (Newspapers, Flyers, Posters, etc), broadcast media ads
- Recognition as a sponsor, with your logo on The Augusta Market website.
- Banner space at the Market displayed every Saturday for 36 weeks in a row.
- Booth space at the Market each week (Exposure to over 70,000 patrons throughout the season.)
- Recognition as sponsor with your logo on The Augusta Market website and print material.
- Banner space at the Market displayed every Saturday for 36 weeks in a row.
If you would prefer to pay by check, please make check payable to:
The Augusta Market
24 Lakemont Drive, Augusta, GA 30904